When most small business owners think about marketing, they immediately turn to social media, email lists, or online ads.
But what if there was a simple, affordable way to market your business locally—without worrying about algorithms or expensive ad campaigns?
It’s called Every Door Direct Mail (EDDM), and if you’ve never used it, you’re missing out on one of the most effective tools for local direct mail marketing.
Today, I’m busting the three biggest myths about EDDM marketing—and showing you why it could be the easiest marketing win you make all year.
Myth #1: Every Door Direct Mail Is Complicated
The Truth:
EDDM sounds technical, but it’s actually one of the easiest marketing tools you can use.
With Every Door Direct Mail for small business, you don’t need a mailing list. You don’t need to know customers’ names or addresses.
You simply:
- Pick your local neighborhoods using a USPS route map
- Design a professional postcard (I can help with that!)
- Drop your materials at the post office
USPS delivers your postcards directly to every door in the area you choose.
Affordable direct mail has truly never been easier.
Myth #2: EDDM Is Only for Big Companies
The Truth:
This one couldn’t be further from reality.
In fact, local direct mail marketing is perfect for small businesses like:
- Restaurants
- Real estate agents
- Landscaping and home services
- Fitness studios
- Boutiques and local shops
You don’t need a giant budget to run an effective Every Door Direct Mail campaign.
You just need a smart plan—and someone who knows how to design mailers that get attention.
Hint: That’s me. 👋
Myth #3: EDDM Is Too Expensive
One of the best parts about EDDM marketing is the cost.
Unlike digital ads (where costs keep rising) or building a mailing list from scratch (which takes time and money), Every Door Direct Mail lets you reach thousands of local homes for just pennies per piece.
It’s one of the most cost-effective ways to put your brand directly into the hands—and homes—of your ideal customers.
When you combine great design, strong offers, and smart targeting, affordable direct mail campaigns can deliver incredible ROI for small businesses.
Ready to Show Up in Every Mailbox Around Town?
Marketing your business doesn’t have to be complicated—or boring.
With Every Door Direct Mail, you can make a real impact right in your local neighborhood—and I’m here to help you do it!
Curious what your first campaign could look like?
Let’s map it out together! I’ll help you plan your routes, design your postcard, and launch your message into the world (or at least the mailboxes down the street 😉).
Want a sneak peek?
Grab my FREE EDDM Info PDF — packed with postcard design samples and everything you need to get started working with Graphic Precision.
Message me “EDDM” and I’ll send it your way!